Aesthetic Quotes on Design and Aesthetic in Business

“Design must reflect the practical and aesthetic in business but above all… good design must primarily serve people.”

~ Thomas J. Watson

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Thomas J. Watson

Thomas John Watson Sr. was an American businessman. He served as the chairman and CEO of International Business Machines. He oversaw the company's growth into an international force from 1914 to 1956. Watson developed IBM's management style and corporate culture from John Henry Patterson's training at NCR. Born: 17 February 1874, Died: 19 June 1956.

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